The key is selling your home is catching the attention of a buyer. Right now buyers have many choices; they are in control. So the challenge is to make them want to see your home. The first place a buyer will ever see your home is on the internet. They may use one of the many home search sites or their real estate agent will send them links to see homes. Therefore it is absolutely critical that the pictures of your home are perfect.
It amazes me how little concern some agents give to this most critical ingredient. They snap a quick pic and call it done. That is not servicing the needs of the seller. I use a technique called High Dynamic Range Photography (HDR.) Instead of talking about it let me show it to you.
Here are 2 extremes of pictures for a pretty typical living room. The window is what causes the most problems. On the left is an image that is bright enough to show the color of the room but the window is completely washed out. On the right is an under exposed image; you can see out the window but now the room is dark.
Now we have 2 more pictures. On the left is the typical shoot and run picture. It isn’t horrible but it isn’t memorable either. The right side is the HDR photo. Please note that the room is now bright and you can see out the windows. This will capture the notice of a buyer.
Here is another set of 4 pictures; over exposed, under exposed, and typical shot. But look at how the HDR photo brings out all the details. You can see the backyard through the windows, the brick looks bright and detailed, the carpet reflects the nice light green carpeting, and you can even see into the fireplace. Can you see how the HDR photo is superior to regular photography?
I do not want to beat a dead horse here but I thought one more example of outside photography would be beneficial. Sky often presents a problem. To capture the detail of the home you need to over expose the image. This then white outs the sky. Look at the HDR photo. You have the sky detail and home detail. But take a look at the bush in the front center. You can see incredible detail; the bush is almost 3D in it’s clarity.
HDR Photography is the best option
If buyers will first see your home on the internet then you must be concerned that your agent makes your home both highly visible on the internet but also at the same time the pictures must tell a compelling story. They must make the buyer say ‘I have to see this house.’ If you are thinking about listing your home lets talk and I can show you everything I do to get your home sold.
Want to see a few more pictures; sure: